Mixed Reality Resources & Articles

European Metaverse Ecosystem and Innovation - Metaverse Carnival 2022

What is Immersive Marketing and how can it be used to drive B2B results?

Immersive marketing is a type of marketing that uses immersive technologies, such as virtual reality (VR) and augmented reality (AR), to...

Shortlisted as Event Technology Finalists 2022!

We have been shortlisted as finalists in the 2022 Event Technology Awards! Up against the likes of Hopin and Cvent but as always, we...

LIUC Business School Joins the Metaverse

LIUC Business School has joined the metaverse to drive engagement among stakeholders, to showcase student work, and connect with those...

The Future of B2B Content Marketing in the Metaverse | Copy House Webinar

Here our Mixed Reality Rooms, co-founder and CEO, Sam Hall talks about the future of B2B Content Marketing in the metaverse.

The Mixed Reality Rooms Story

Innovation Arm (the parent company of Mixed Reality Rooms) was formed by Sam Hall who saw an opportunity to build and provide...

Functional benefits of marketing in the metaverse for B2B marketers

With ‘metaverse’ dividing B2B marketers like marmite (a reference for our UK readers) at the moment, we thought we would share some of...

Case Study: Driving Customer Marketing With The Metaverse

About A global software company with revenues of $180m+ Challenge With all B2B companies fighting for attention using the same tools when...

Case Study: How to Launch A B2B Brand Campaign In The Metaverse

About: Targus is a privately owned multinational mobile computing accessories company that designs, manufactures, and sells laptop and...

Case Study: Hosting Range Reviews With Channel Partners In The Metaverse

About Brand: The UK branch of one of the world’s leading players in the household appliances with revenues of over $2.5bn. Challenge: The...

Case Study: Creating B2B Partner Synergies With The Metaverse

About Kenshoo: Kenshoo offers the only marketing solution that provides data-driven insights and optimization technology to help make...

Case Study: Using the Metaverse To Engage Tech Leaders Across Europe

About Google Cloud: Google Cloud Platform, offered by Google, is a suite of cloud computing services that runs on the same infrastructure...

How B2B companies are marketing in the metaverse

With the metaverse being a hot topic for many B2B marketers at the moment we wanted to share some of our key learnings and observations...

The metaverse designed for B2B marketing