What is Account Based Marketing (ABM)?
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The stages of Account Based Marketing (ABM)
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One-to-many
One-to-many in ABM is where you apply personalised and highly engaging strategies that can scale to a large number of key accounts.
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This may mean bringing them all together under one room (a conference) or it could mean targeting them individually.
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One to many is great for increasing brand awareness, if you want to test a new product/service within certain verticles, you have mutliple accounts you need to impress at accounts, you are trying to initiate new buyer journies, you want to scale your customer base.
One-to-few
One-to-few in ABM is where you target a niche verticle within a wider market.
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This may take the form of interat
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One to many is great for increasing brand awareness, if you want to test a new product/service within certain verticles, you have mutliple accounts you need to impress at accounts, you are trying to initiate new buyer journies, you want to scale your customer base.
One-to-one
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