What is Account Based Marketing (ABM)?

This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors.

Button

The stages of Account Based Marketing (ABM)

This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors.

One-to-many

One-to-many in ABM is where you apply personalised and highly engaging strategies that can scale to a large number of key accounts.

This may mean bringing them all together under one room (a conference) or it could mean targeting them individually. 

One to many is great for increasing brand awareness, if you want to test a new product/service within certain verticles, you have mutliple accounts you need to impress at accounts, you are trying to initiate new buyer journies, you want to scale your customer base. 

One-to-few

One-to-few in ABM is where you target a niche verticle within a wider market. 

This may take the form of interat

One to many is great for increasing brand awareness, if you want to test a new product/service within certain verticles, you have mutliple accounts you need to impress at accounts, you are trying to initiate new buyer journies, you want to scale your customer base. 

One-to-one

This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors.