Case Study: Using the Metaverse To Engage Tech Leaders Across Europe


About Google Cloud:

Google Cloud Platform, offered by Google, is a suite of cloud computing services that runs on the same infrastructure that Google uses internally for its end-user products, such as Google Search, Gmail, Google Drive, and YouTube


Challenge:

Unify marketing leaders across EMEA for their annual all hands meet up in an environment that feels more memorable and engaging than their usual Google Meet.


Solution:

Mixed Reality Rooms got to work building a bespoke "Sustainability Forest" environment to coincide with the theme of the event. Within it, were 12 self-guided interactions (screens) and a solo-scavenger hunt which rewarded the first member of the Google Cloud team who completed it first.

Earlier on in the event attendees were broken up into four teams whom they'd represent on event-wide quizzes. They also had full autonomy over their experience and were able to enjoy moving freely between the casual networking areas and light workshops which were taking part across the other four environments (Mars Base, Dinosaur Museum, Penthouse, and Yoga room). On three occasions the hosts were able to deliver fireside chats and keynote talks across all rooms through Mixed Reality Rooms' streaming functionality.


Results:

  • 97% of attendees voted the experience 'Excellent' or 'Very good'.

  • “It's the closest we’ve felt the real-life interaction with new people on a virtual platform"

 
About Mixed Reality Rooms

Mixed Reality Rooms brings B2B companies closer to their target accounts, customers, and partners with stand-out marketing metaverse experiences. Reach out today if you'd like to talk to one of our team about the benefits of leveraging Mixed Reality in your customer, partner and product marketing.