Web-based landing pages undergo a metaverse-morphosis 🦋
Social landing pages (SLPs) transform siloed 2D webpages into powerful community building locales.
Build community and accelerate pipeline through shared online experiences.
Social landing pages provide a new interesting way to engage customers:
Face-to-face conversations and organic networking
Capture attention and increase brand recall
Interactive content collects customer insights
Option to jump into informal visitor sessions
"Landing page" refers to a webpage created to encourage visitors to take a specific action. Landing pages replicate themselves infinitely for anyone who visits the URL. It's a closed channel between the user and the website. It doesn't matter how many visitors are actually there visiting the same site at the same time... as a visitor, the experience is the same regardless - solo. There is no way of knowing who else is there in real time.
Benefit/Capability | 2D Landing Page | Social Landing Page |
An owned online destination that exists to persuade visitors to take a specific action | x | x |
Easy to update/tailor content and messaging | x | x |
Self-navigated (Users in control of own experiences) | x | x |
Can be experienced alone | x | x |
Can become a social shared experience | | x |
Unlimited iterations for different audiences | x | x |
Live interaction capabilities | Chatbot or Contact Us | Live one-to-one or one-to-few conversations |
Strategic formats for different stages in the buying journey | | x |