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  • Meghan Crown

What Are Social Landing Pages? (SLPs)

Updated: Dec 30, 2021

Web-based landing pages undergo a metaverse-morphosis 🦋


Social landing pages (SLPs) transform siloed 2D webpages into powerful community building locales.


Build community and accelerate pipeline through shared online experiences.


Social landing pages provide a new interesting way to engage customers:

  • Face-to-face conversations and organic networking

  • Capture attention and increase brand recall

  • Interactive content collects customer insights

  • Option to jump into informal visitor sessions


"Landing page" refers to a webpage created to encourage visitors to take a specific action. Landing pages replicate themselves infinitely for anyone who visits the URL. It's a closed channel between the user and the website. It doesn't matter how many visitors are actually there visiting the same site at the same time... as a visitor, the experience is the same regardless - solo. There is no way of knowing who else is there in real time.

Benefit/Capability

2D Landing Page

Social Landing Page

An owned online destination that exists to persuade visitors to take a specific action

x

x

​Easy to update/tailor content and messaging

x

x

Self-navigated (Users in control of own experiences)

x

x

Can be experienced alone

x

x

Can become a social shared experience

​

x

Unlimited iterations for different audiences

x

x

Live interaction capabilities

Chatbot or Contact Us

Live one-to-one or one-to-few conversations

Strategic formats for different stages in the buying journey

​

x


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