Apr 5, 20227 minHow B2B companies use Immersive Account-Based Marketing to win target accounts & build pipelineWith Immersive Marketing being a hot topic for many B2B marketers at the moment we wanted to share some of our key learnings and...
Aug 11, 202315 minB2B Marketing Attribution: Unveiling the Success behind Every InteractionIn today's rapidly evolving digital landscape, businesses face the constant challenge of understanding and optimizing the effectiveness...
Aug 9, 202317 minThe Rise of B2B Field Marketing ManagersIn today's fast-paced and highly competitive business landscape, B2B companies are constantly seeking new and innovative ways to reach...
Aug 8, 202311 minThe Power of Demand Generation MarketingIntroduction to Demand Generation Marketing Demand generation marketing is a strategic approach that focuses on stimulating and nurturing...
Aug 3, 202318 minWhat are Account-Based Experiences? (ABX)Unravel the magic of Account-Based Experiences (ABX) in our exciting blog! Elevate B2B marketing, create personalized interactions, and set
Dec 6, 20221 minWhat is Immersive Marketing and how can it be used to drive B2B results?Immersive marketing is a type of marketing that uses immersive technologies, such as virtual reality (VR) and augmented reality (AR), to...
Oct 7, 20221 minShortlisted as Event Technology Finalists 2022!We have been shortlisted as finalists in the 2022 Event Technology Awards! Up against the likes of Hopin and Cvent but as always, we...
Jul 5, 20221 minLIUC Business School Joins the MetaverseLIUC Business School has joined the metaverse to drive engagement among stakeholders, to showcase student work, and connect with those...
May 4, 20221 minThe Future of B2B Content Marketing in the Metaverse | Copy House WebinarHere our Mixed Reality Rooms, co-founder and CEO, Sam Hall talks about the future of B2B Content Marketing in the metaverse.
Apr 14, 20223 minThe Mixed Reality Rooms StoryInnovation Arm (the parent company of Mixed Reality Rooms) was formed by Sam Hall who saw an opportunity to build and provide...
Apr 13, 20226 minFunctional benefits of marketing in the metaverse for B2B marketersWith ‘metaverse’ dividing B2B marketers like marmite (a reference for our UK readers) at the moment, we thought we would share some of...
Apr 5, 20221 minCase Study: Driving Customer Marketing With Immersive MarketingAbout A global software company with revenues of $180m+ Challenge With all B2B companies fighting for attention using the same tools when...